Thumb SC?!

daniele

daniele

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I never expected to hear that the new forum claimed bass would have joined the Thumb family. As a marketing advisor (and a true Thumb bass addicted freak) I think that the name Thumb for a product lacking the shape of a Thumb it's a gross mistake, and I'll explain why.
The Thumb Bass (together with the Streamer) has made the Warwick history as one very particular instrument both for its design and for its phisical and acoustic characters. This fact has thousands of implications within Warwick's brand equity, which is the longer lasting and most important value of a product when it's tied to the emotional perception the consumers have of it. Our emotions are consequently tied to the design of that product, thus it's easy to understand why an unexpected association between an historical name and a new design may result in an historical mistake. Each Warwick brand (Thumb, Streamer, Corvette, Infinity...) has its own mass of followers and fans, technically called the segments, and they are there for that special design and feel, a completely new product that it's likely to talk as a re-definition of that particular concept can endanger their view of the brand because it violates a known relationship between them and their favourite instrument. Forgive me if it seems I am rowing on the opposite direction, especially beacause the new bass is being launched at NAMM right in these days but, being a loyal Warwick user, I believe the whole operation could have gained even more importance and attention if the new instrument would have gotten just a different name, more suitable to a completely different instrument, it could have been even thought as a cross-segmented product. In other words something never seen before should have a name never heard before. My best compliments anyway to the Warwick guys, the new bass it's really amazing and with such a lot of wood I believe it has tons of sustain and long lasting growls.

Best regards,
Daniele
 
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Hey dude! Well certainly what you say makes sense and is based on undeniable fundaments of marketing, but I don't think that this will make a big impact because Warwick is a brand known for many years and millions of bassists worldwide, and its main workhorse is the thumb, so, IMO the musicians nowadays are becoming more intelligent as to become more involved in looking in more detail the characteristics that fit their style and sound, such as wood, electronics etc so..

The thumb never will lose its seat on the throne because his famous tone whoever want it, goes straight on without looking at any other .. I believe that this new Thumb SC is a totally different bass!
 
Shape-wise it's not a totally different bass. In my opinion it would be weird to call it something else, as it looks very much like thumb. The model is actually based on the thumb model, just go to the SC-contest threads and have a look.

Edit: Also the pickups have almost the same positioning as the 6-string normal thumb, simply without the tilting.
 
Whatever it's called,I've really taken a liking to this bass,& I rarely like the look of any single cut bass.Looking at all that swamp ash,maple & bubinga,I can only dream of how she sounds,& bet it's beautiful.
 
Greg said:
Whatever it's called,I've really taken a liking to this bass,& I rarely like the look of any single cut bass.Looking at all that swamp ash,maple & bubinga,I can only dream of how she sounds,& bet it's beautiful.
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I'm not sure how I feel about that little inset of maple above the fingerboard. Part of me thinks it really looks awesome, and accentuates the scalloped end of the fingerboard.

Another part of me thinks it would've just been cooler and chunkier looking as a solid piece.

It's like there's a handle on top, only not.

Either way, kudos to all the designers. I'm sure it's a beast of epic proportions.
 
The maple on the upper "horn" opens it up and gives the impression of empty space, one of the reasons it looks better than a random SC.
As for the name, I think it's very appropriate. The Thumb basses are a really special bunch and now there's one more of them. I like the
triple way it goes: BO, NT, SC. Daniele, I understand where you 're coming from but don't think so much! ;)

 
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jester said:
The maple on the upper "horn" opens it up and gives the impression of empty space, one of the reasons it looks better than a random SC.
As for the name, I think it's very appropriate. The Thumb basses are a really special bunch and now there's one more of them. I like the
triple way it goes: BO, NT, SC. Daniele, I understand where you 're coming from but don't think so much! ;)
Click to expand...

Haha, yeah, I'm starting to side with you after reading the vitrol about it on this TB thread. Kind of like rooting for the underdog.
 
Are the MEC soapbars dual coil to accomodate the coil switching? Or is there a way to do it with split coils?
 
I think the thumb sc looks great.i cant wait to test it in a local dealer in my country.also i hope to see some more pictures 6string and others.way to go...
 
Gorgeous! Remove the maple in the upper "horn", and you have something similar to a Vampyre, hehe.
 
If you can't tell that that bass is a Thumb with a maple and bubunga hump on it, you have to be the only one...
 
daniele said:
..... As a marketing advisor (and a true Thumb bass addicted freak) I think that the name Thumb for a product.....
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i, as well, do 'communication manipulation' for living, for +10 years. and i really do not see the problem you see.
1) in my eyes - that is clearly the thumb bass. no doubt about that. if somebody, other than warwick, made that bass - i'd think there's a copyright infringement case. apart the lack of horn - thumb 100%, no doubt about it.
2) attaching new product to already well established line, unless that new product is a threat to the existing line - is without a doubt a good business decision.

my 2¢
 
gricko said:
is clearly the thumb bass. no doubt about that
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Not that I want us to both fall in the old diatribe between objectivists and subjectivists, but I think you're wrong. The new instrument clearly exceeds over the traditional Thumb design principles -read the miracle of a little body with a long neck giving an impressive sound- that made the Thumb's fortune. Since design influences tastes and emotions -as I've written- the new bass shoudn't have been a member of the Thumb family imho. It would be interesting to hear how many between Streamer and Thumb talibans do appreciate the new instrument and why. Then I could confirm my thesis about the missed occasion for a cross-segmented product with a completely different name. To be clear again, I think the new bass is fantastic, even if I -being a Thumb fanatic- would never buy it. Unless it changes its name.

;)
 
So the only thing putting you off buying it,is it's name?:eek:
Dude,I think you need to change careers & get as far away from marketing as possible.It's starting to mess with your head.;):lol:
 
Well, it is his job, and he gave us his ideas, he is well intended.
What to say man... this is the forumer's bass. The whole Single Cut idea stated from a former member - T6, who made a mockup named "Single Cut Thumb"
Also the designer's name was "Single Cut Thumb"

This bass was made by us, the forumers.
And we called it "the single Cut Thub"
Even with a different official name, we would still call it SCT

Cheers,

Flo
 
Greg said:
Dude,I think you need to change careers & get as far away from marketing as possible.
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It's my job, dude. I think I could get lessons only from who's at least 10 years older in the marketing affair, and certainly I wouldn't from you.
Get informed before expressing your judgements upon someone else's career, otherwise you are only flaming the post with a useless personal opinion.
Regarding what I've said, you may have seen a blink ;) icon. It's there to say that I was meant to be not so serious as my technical intervention may appear.
Mine it's only a shared thought upon my favourite Warwick brand.
 
Florin said:
this is the forumer's bass
Click to expand...

That was clear even to me, but has nothing to do with my intervention.
A forum exists to give opinions, which (thanks god) aren't always in tune.

:)
 
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