Henrythe8
Dolphin Hoarder
- Joined
- Dec 15, 2013
- Messages
- 2,576
- Reaction score
- 1,089
Well, knowing that there is A LOT of luthier's culture in the Markneukirchen neighborhood, I do think it's a wise choice.
I would have tried to outsourced the sanding/painting/assembly in Czech Republic (which is a Stone's throw from Markneukirchen), and lower the prices. (Buit I'm no HPW, hence that could have been a mistake).
Marketing speaking, I don't know if it's good. It keeps the "Deutsche Qualität" in front, with the local outsourcing to keep the "low CO2" alive. Which is good. But my main concern would be having two warwick levels under the same name, and only differenciated between Handcrafted and "Made" in Germany. Confusing.
I personnaly like the Spector Approach : USA/Czech Republic/China. Three levels of quality, three price ranges. Clear.
What would be interesting is to see the prices, now.
I would have tried to outsourced the sanding/painting/assembly in Czech Republic (which is a Stone's throw from Markneukirchen), and lower the prices. (Buit I'm no HPW, hence that could have been a mistake).
Marketing speaking, I don't know if it's good. It keeps the "Deutsche Qualität" in front, with the local outsourcing to keep the "low CO2" alive. Which is good. But my main concern would be having two warwick levels under the same name, and only differenciated between Handcrafted and "Made" in Germany. Confusing.
I personnaly like the Spector Approach : USA/Czech Republic/China. Three levels of quality, three price ranges. Clear.
What would be interesting is to see the prices, now.

