I Have A Dream. The Bass Sanctuary.

Henrythe8

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You know, sometimes in life, you feel like a wind of change blowing in your face. Slightly. You may choose to ignore it, and only acknowledge the slight breeze and comfort it brings. You caresse that idea but you don't dare. And, sometimes, that fucking lil breeze turns into a hurricnae and you can't think straight until you worked on it.
My wife changed jobs and she's now more than 100km away. Meaning that I have to think of at the very least move and change home. Meaning also that I'll have over an hour of commuting to my job.
So; I'm thinking i'm 44, not really fullfilling my dreams with my day job. So, maybe, I can finally hear the breeze, and start my own company.
Of course, it's music related.

My idea is to create the Bass Sanctuary.
Isolated building, in a commercial area near a city. You have a nice parking lot for 20 cars. After the entry, a small lobby with a desk and a reception area, you enter the central Agora, it is a bar/lounge, with sofas, chairs, tapestries... The room is large enough, to contain 50 to 1000 persons. There is a scene at the far left corner. Basses (ok, and guitars, but man, basses...) are hung on the walla nice inventory of about 75/100 different instruments.

From there, you can turn right and enter a corridor, where you can find 4 small windowed booths, and at the end of the corridor a 30m² room. It's the recording studio, wlinked to each booth that also can serve th prupose of trying the bass and guitars displayed in the agora.

Or, you can either go to your left entering the Agora, in another corridor, and find six rehearsal rooms, soundproofed. of them are equipped, 2 are "bare" so people can come with their gear. Each equipped room has a different setup, different amps, drums.... one is a silent room with no cabinets, just an electronic drums and amp heads used as DI, with a mixing console and in ear monitors.

Ath the end of the corridor, there is a vending machine that provide strings, mediators, bottlenecks... At the right of the machine, there is a stair. It goes up. Over the rehearsing rooms, there is a luthier's shop, with a luthier and an electronics/amp specialist. those two people are outside companies but I rent the floor for nothing, except the upkeeping of the instruments and amps in hte rehearsing rooms.

The idea is to have bands and musicians coming to rehearse and work, but also to host some concerts, and provide recording services and a decent inventory of instruments to be sold or showcased.
I know I would spend my weekends in a place like that. So, why not create it.

I would greatly appreciate your thoughts, it's an idea I have. I know I can have about a year of training in sound engineering before starting the project, and also, I can have two years to creat the project and see if it works with the assurance of getting my today job back if it fails.

Would you go to a place like this ? Do you think there's money to make ? I'm thinking about contacting brands to get one or two instruments to showcase. i mean, I don't want to sell. I jsut think that instead of giving money to Thomann to copy paste a spec sheet on internet, people can come and try the instruments. And then buy thenm from Thomann if they want. It's not too expensive for the brands, and I think it's a more effective way of doing businees.
Anyway... your thought and tips, help would be greatly appreciated. thanks.
 
It sounds like a beautiful dream. I also see big investment, slow return, hidden expenses (like gear failure/ repair)
It is a place I would go, because if it is like you are describing, then it will become THE place for musicians. So you can have a coffee with other fellow musicians.
I think it can work if it is covering more business into one - that could do.
- Teaching - music school - guitar and piano rooms
- Music Shop
- Bar
- Gear (piano?) rental
- Rehearsals rooms
- Studio

I don't think you need studio training, because if you start something like this you will be way to busy managing it.
It can be a dream for musicians but a nightmare for you, but it could actually work :-)
 
Thank you for your insight.
Yes, I am very aware of the investment, it's already piling up in an excel sheet... The concept is not too far from the Warwick Musik Halle, I'll discuss the idea with Hans Peter next week if I can.

Like you said : music school is definetely on the liste of things to do, music shop, well : the instruments hanging there are for sale, of course, not just for showcasing. There will also be strings and other at the counter, and the bar with coffee and everything.
Gear rental, not sure, but renting PA's and providing PAs service for the surrounding cities, yes, definetely. This is something I learned : the bands are not payed, but the sound guy is.
Thanks again !
 
Hi Henry!

I have such dreams too. The very first what came to my mind: "Warwick Music Hall!". I missed another thing in your first post: the coffee machine!!! :D

Flo knows what he is talking about. And my job is to consult people who try a start up. I don't care for their dreams. I take care of them. And their families. I constantly repeat one question in the meetings: "How much will you earn?". Florin names it "slow return". I name it danger of loss. A client has to convince me. I demand clear and verifiable business plans. After a start I check the real development with these business plans. Often enough clients start with good chances of success but fail nonetheless. And I have to tell them when it's time to stop it. ALL OF THEM don't listen to me. Pride, hope, DREAMS... two years later (in average) they come to realize that they went too far. The family has to rescue them and mostly has to overtake the obligations. If you want to be successful and to protect your family from your commercial and most probably emotional breakdown: think as a businessman. Calculate the risk. Get as much information as possible. Speak to the bands first, make a real plan of what incoming cash you can trust on. Find a good consultant who trustful has two open eyes on your project.

Be sure: if you make it happen I will come around! Let the coffee machine rattle!!!
 
Thank you Hardy, your advice, as Florin's are particularly welcomed as you are pros and down to earth. This is important. This is a dream I have, but I don't want to be just a dream, neither a Nightmare. I want it to be a place where bands coming to play are respected. Where people are happy to come, and find the atmosphere to be great. So they can spend money. I like money. I'm not going to spend 100.000€+ just to make other people trying out fancy basses and not have the inclination to spend money on a studio recording, a rehearsal room or a luthier project. When I speak about "showrooming", it's getting a few basses from Warwick, for free, in order to be a "West Europe" showroom. So people knwo what they're buying, be it online, or thru the distributor, or directly. The cost is only on the manufacturer's side, but it's an investment. The music market is really changing heavily, you have to adapt. Look at Tesla, the electric cars : they have showrooms and that's it. You place the order on line.

You are right, of course. I've been project manager and buyer for too long to obliviate the business part. I'll try to meet Hans Peter to discuss the business model of the MusikHalle.
I'm also scouting the market for the prices, trying to find a way for the financing, and thinking about what I can do and cannot do, meaning how many people will I have to hire (and pay...)

It's a dream, but I won't sacrifice everything. May wife and I had a "prenuptial" contract, so my professionnal activities are separated, so she's safe.
There is a legal provision here in France, where you can leave the company you work for for two years to create your own. After two years, if it doesn't work, you get your job back. So I won't persist in failure after two years.
I know that usually when starting a new businees you're not able to pay yourself for a year. Sometimes 2. But, on the other side, I'm doing this for me, and I'll be happier to have problems and issues for my business rather to to worry myself for my 22.000 people company I work for. And also, a lot of expenses will be paid by the company rather than myself.
I'm pretty sure I won't be able to pay myself at the level I'm paid now. But that's OK.

What I try to acknowledge here is the validation of the business model. There is a lot to do : here in France, opening a bar means obtaining a License from the Gouvrnment, and the license is different if you serve food or not, if it's related to a cultural event or not... You have to have a "Cultural Event Manager" status if you want to organize concerts and be able to pay the artists "legally", you have sound constraints to respect if there is people living nearby... and probably dozens of other legal constraints to respect that I don't even know. I can accept to gain half of what I earn today, if I can make my company come to life and be profitable.
Thank you, again, for your insights.
 
Sounds like a really nice place! I bet location will pay a huge part in it.

Also - remember the lefties! :)
 
Thanks. The idea is growing. I talked to a bunch of people, there is some money to make. I mean, enough to pay for the bills. Not much more. Fisrt, I have to find the right location, and see how much investment I can assemble. It sure looks like a lot of expenses, but if I can make it right, it will be rewarding.

Please do not hesitate to give your insights or advices, it's always appreciated.
And no, no lefty left behind. :-)
 
Still there, still growing.
Talked about it with HPW at basscamp, he said it was a bad idea, because, you know, money. And he also asked me to keep him in the loop because it was interesting. I took this as "good idea, but let's make it real".
So i continued diggin and found a Music School that offers a "Production Manager" diploma, with all the recording and sound tech cursus included in the managerial and economical side of the music business.
I also talked with a guitar guy (a pretty good one, since he was on tour with TM Stevens in France and will be with Stu Hamm on tour in Europe), who runs - sadly another - music school and wanted to create thios kind of concert hall. We might want to talk about association, but it's really early.
I also found a way to quit my job for one year during the School time.
It's well underway and now I just have to take the decision. Asking for this kind of "school leave" is obviously a professional suicide, as the company will take this as a betrayal.
 
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