A whole new brand I had not looked into... dang... it is the time of pedals galore in the market place.
I remember when all the (seemingly) hundreds of BOSS pedals hit the market late 70s/early 80s... They had 2-3 and more of each pedal. Distortion, Overdrive, Phase, Flange... I know there were other factors that made the "other guys" seem to disappear and go out of business, but I have personally always blamed BOSS for flooding the market so that we only had them (and those huge BOSS multi-pedal displays) to try out at the store... They got away with that at that time and space.
But should another Asian-made company do the same and try a market share take-over today, with all the hundreds and hundreds of specialty manufacturers and boutique makers... I don't think BOSS would have had the same attraction as they did back then. It wasn't long and every guitar shop, even small mom and pop places had the huge multi-pedal BOSS pedal display. Something like 30 BOSS pedals all plugged in and powered on a huge 4-foot by 4-foot p[edalboard store display. I have to admit, their marketing department thought tank was woking overtime.
Because I blamed BOSS for running all the USA companies out of business, I boycotted their stuff my whole life. The only BOSS pedal I've ever bought was an SD-1 Super Overdrive I was coerced into buying by another guitar player in a band. I think I gave less than $50 for it brand new. It had a decently "transparent" sound he was trying to get me to try, but when I left the band I left the SD-1 at a store for trade for something else. I always having a BOSS-anything on my pedalboard.
Then this year I bought a BOSS RV-500 Reverb to use with my guitar rig. I was looking for ambient sounds to use with praise and worship music at church. It was like $350 (ouch)... I got it, excited to hear all the advertised sounds... ran through all of the factory presets and hated it... I especially needed the "shimmer" reverb and the factory shimmer setting is so out of control its not even useable. I cringe to even look at this pedal these days. The only way to get any decent sounds out of it (or so I've been told) is to (weeeee) dive into the multi-page manual and spend oodles of butt time reading. I hate reading. And I hate owning one pedal that sits there on the shelf, staring at me, defying me with crappy factory settings that are all but unuseable. GRinning at me that they finally won and bilked me for money I have boycotted them from all my life and 40+ years of playing electric something.
It didn't help that I grew up in an all-auto-workers family in Michigan. I don't think I can name a relative that DIDN'T or DOESN'T work for an auto plant. I think you'd have to have been in that culture to understand, but especially in the 1970s when there was an OPEC oil embargo, gas shortages, and the only American car got around 10 miles per gallon (or so)... From my perspective the Japanese car manufacturers rushed in, offered cheesy/boxey, thin metaled monstroscities that the buying public rushed to in order to save (a LOT of) money on gas. Add to that labor union rhetoric ("AMERICA WORKS WHEN YOU BUY AMERICA") (I still have that bumper sticker on my 1979 Anvil rack case)... You'd have to be sitting around the dinner table with my family of auto workers, but to buy anything but an American car (still to this day) is like asking the entire family to ex-communicate you for life. Then there is the story of the time "that damned Jim bought a Jap rice burner car"... Enter BOSS, a Japanese company, edging its way into the guitar pedal scene. It doesn't make any sense unless you can experience one Christmas dinner or Thanksgiving dinner around the same table as my extremely foreign-car prejudiced people.
Thank God I got a brain, left Michigan's rampant and seemingly permanent unemployment scene, and found a brain and a life elsewhere...
I now drive a 2009 Nissan Versa hatchback with edging 200,000 miles on it I paid $1,500 used for, hahaha... and hell or high water, I am going to win on that BOSS RV-50 Reverb and I WILL figure it out...
I am also considering a BOSS PS-6 Harmonist Pitch Shifter... haha...
There was also a day back in my Michigan labor union brain washed days when I would not have bought anything but an America-made guitar or bass. The company that really opened my eyes for instruments made overseas was Reverend. My first Rev was a Warhawk 390 guitar (3 x P-90 pickups). The thing was spotless, and had as perfect an intonation as one could have hanging on the wall. It inspired me to the point that during my graduate degree my research focus became Globalization.
Sorry if this post got a little long, and I really do hate to read, so I am fueling my own hate... haha...
The point I wanted to make was... with today's abundance of boutique and other makers having thousands of pedals to choose from, I don't think BOSS entering the market today would have the same impact as they did when there was a lot less competition in the late 70s.
Now I gotta go investigate Beetronics YouTubes... haha... and FWIW, I am the description guy for a relatively large mom and pop online music store, and I thought I had heard of everybody... haha.... NOT... not in todays pedal market.
What a time to be an electric musician....